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Partnered with Living Proof, a science-driven haircare brand, to elevate their digital presence and support brand growth through strategic design. My role was centered around crafting and optimizing assets for a variety of digital channels, including ecommerce websites like Sephora and Ulta, social media platforms, and email marketing campaigns.
Key responsibilities included designing monthly gift with purchase emails, loyalty program communications, and a creative recycling email featuring a custom GIF. I also developed engaging social media posts and stories, ensuring consistency with brand aesthetics while driving user engagement.
For the launch of a new Air Dry Styler, I concepted bespoke lifestyle imagery that captured the product’s unique qualities, then executed the photography and short videos to create compelling visuals aligned with the brand’s vision, intended for use on the brand’s social channels.