Worked with Dae Hair, a desert-focused haircare company, to execute brand aesthetics across campaigns and product launches. My role as a designer for Dae was extremely multi-faceted. I regularly designed assets for the brand including phone wallpapers, stickers, and gifs for new product launches, educational graphics, Instagram stories, and poster designs. During the development phase of new products or merchandise, I provided color analysis and packaging mockups that have resulted in the following products Cactus Fruit 3-in-1 Styling Cream, Monsoon Moisture Shampoo and Conditioner, and Agave Dry Heat and Hold Styling Mist.
Some of the more unique roles I played included designing display assets for Sephora displays, assisting with art direction, creating content at photo shoots, helping plan and source decor for influencer events, and even some hand modeling (yes, my hand is on sephora.com).
My favorite project with Dae was the 2023 Road Trip campaign where I got to utilize my illustration skills in the design of the Va Va Vroom Hair Kit and the Road Trip Hair Kit, which both feature my drawing of a vintage convertible. I also designed clothing patches, Sephora signage, and social media posts for this campaign.
created while working for Janemade