Clean Palette is a concept non-profit focusing on bringing awareness to what is in beauty products and working to eliminate toxins in products by introducing and promoting legislation.
Clean Palette values safety, honesty, and trust and believes that those values should also be recognized in the beauty industry. They envision a world where individuals don’t have to worry about what’s in their beauty products or developing serious health concerns from chemicals in their products like cancer, endocrine disorders, or neurological problems. Clean Palette does this by bringing awareness to what is in beauty products and working to eliminate toxins in beauty products by introducing and promoting legislation. Clean Palette’s Audience is women, ages 18 to 34 because they are the heaviest buyers of beauty products and the most affected by the issue. Their audience is reached through social media and by utilizing a traveling van that travels to college campuses to share information about safer, toxicant-free cosmetics.
The branding presentation for Clean Palette can be viewed here.